The big season is rapidly approaching. Have you prepared your small business? 

Competing with commercial websites that have significant advertising expenditures is getting harder and harder. 

As a result of Amazon and Walmart’s associations with “holiday deals,” promoting your products is difficult. 

A struggling business’ fortune is frequently transformed from tenuous to firmly profitable by Black Friday and Cyber Monday. The likelihood of consumers spending money increases around the holidays. 

Millions of people increase their savings each year to have the funds for the things they want. During the holiday season, large brands plan their promotions months in advance to maximize sales.  

It is very common for small (e-commerce) stores to be caught off guard. It doesn’t make sense for them to prepare their company for the impending waves of clients. Major firms can’t ignore the season if small businesses can’t. 

Using these three strategies will help you market and advertise during the holidays: 

Recognize and promote new seasonal landing pages 

The holidays are a time when new, unanticipated shopping trends emerge when everyone is buying presents for friends, family, and themselves. 

It has become more popular for people to make purchases out of a sense of style and not out of necessity. 

In order to investigate those new purchasing decisions, the SE Ranking keyword recommendation tool allows you to filter out keywords that you can’t compete with and concentrate on your niche. It’s also possible to sort results by difficulty in order to find search terms that have less organic competition: 

Once you’ve determined which search terms have the most promise, make new landing pages for relevant products and link to them from other pages on your website. 

The seasonal landing pages give you extra content to share on social media, so it is a good idea to set them up. “Christmas gift ideas” may be linked to all of these sections as “collections” of goods catering to holiday search patterns. Using the “Collections” feature in Shopify or WordPress plugins, you can create these collections. 

Depending on the nature of your business, creating a separate small site may be a good idea to keep your main site focused. The concept makes sense when your current brand and product positioning don’t match your Christmas advertising. 

Target semi-transactional and informational queries with seasonal content 

It is likely that you will come across several search terms that are simply informative. Now that the holidays are just around the corner, it’s time to start considering DIY holiday decorations, outfits, packaging, and other items. 

Those who search for information aren’t looking to make a purchase and are searching for tutorials, how-to videos, and solutions to questions.  

It is nevertheless possible for a semi-transactional search journey to end in a purchase, even if it was originally intended as a research activity rather than a purchasing activity. 

The following reasons will help you increase your Christmas sales with both of these keyword categories: 

  • The holidays are a great time to buy even if you don’t intend to. 
  • As a result of increasing traffic, you can retarget those users (i.e. display ads that target previous site visitors) to reengage them. 
  • This content increases brand awareness, especially if it attracts bloggers and journalists. 

The most important thing is:  

  • Engaging your readers effectively is the key to good content. 
  • Conversions can be increased by contextualizing your calls to action. 

Select the Ideal Timing 

Using your own web statistics can help you learn when your website experiences peak holiday traffic. 

The Google Trends tool is also excellent for determining when to launch seasonal content and how to promote it. 

Conclusion 

Consumers’ frantic shopping decisions make it difficult for small businesses to capitalize on the holiday season. A product’s discoverability becomes one of the most important marketing features when consumers act on impulse buying and purchase the products, they need the moment they see them (even if they weren’t aware that they needed them). 

When it comes to holiday marketing, you should consider what products you would like to highlight in your campaign. Afterward, let your current clients know what they can expect when they subscribe to your email list. To promote and remarket your products to existing and potential clients, you must have all the resources and information available before the big season rolls around.