If you are a social media executive you must see when exactly is the right time to post on social media to bring forward the multiple posting time for your brand and services.  

There is a substantiated plan for an effective brand on a social media platform that determines the best day and time to post on a social media platform. Even most social media algorithms are based on the more initial engagement of your post and tweets.  

We have studied, researched, and prepared the perfect timetable to post on social media. According to our research, some studies suggest posting based on aggregated data.  

Read further to find out the perfect time to post on the social media platform to increase traffic to your account.  

Posting time matters  

Posting time does not matter for those people who are using social media for enjoyment. But if you are using social media to promote your business or your brand then optimal time is important for you.  

The algorithm of the newsfeed treats recency as a major signal of ranking. Algorithms curate a user’s news feed in such a way that they find it interesting to spend as much time as possible on it. And these algorithms use sources and engagements to decide which posts will be relevant to which users. Engagement immediately after posting helps determine the relevance of your post. 

The perfect time to post on Facebook 

According to Statista, as of July 2021, the most active users of Facebook are male users in the age group of 18 to 24 years. Active female users also are inclined to be within this age range, the largest population tally group on the platform.   

If your target followers follow you on Facebook then the best days to get in touch with them are Wednesday, Thursday, Friday, and Saturday. Of these, you are able to navigate the most traffic on Friday on your post.     

Although several individuals post on Tuesday, their posts will not drive the best traffic on their posts.    

Some points to drive more traffic on Facebook 

  • Create quality content that drives more engagement on your FB page.  
  • It’s best to keep your post short, starting with a unique joke. 
  • Always try to connect with your followers by asking questions to them. 
  • Facebook live is popular as well, consider going live on the social media platform.    

Way to find the best time to post on Instagram 

With this data, you can come up with some time to test. For example, our Facebook fans mostly look online between 9 a.m. and 1 p.m., so we can test a few times within that range. 

Tips to increase traffic on Instagram 

  • A catchy caption and a high-quality visual are the best way to increase traffic on Instagram. 
  • Use hashtags in your Instagram account, that will help your target audience to find you on Instagram.   
  • Using a hashtag in the first comment will help you increase traffic. You can schedule them with Content Studio as well. You will see the option of adding a scheduled first comment in Composer when you schedule your Instagram post. Click on add your hashtags and add them based on your knowledge of hashtags that are in trend.  

Find the best time of posting on Twitter  

As of February 2021, the age group of 42% of Twitter users is between 18 to 29 while 29% of users are in the age group between 30 to 49. They mainly tweet on weekdays. This could possibly be because most B2B brands and small business owners use micro-blogging platforms.  

As per our data, these businesses get more traffic on Thursday. So, if you choose the best day to post on Twitter then you should choose Thursday to post on Twitter.  

Post tweets that drive traffic to your social media post. These posts ask people for their views or try to use polls to motivate discussion.    

The Best time to update a post on LinkedIn 

Like Instagram and Facebook LinkedIn is a professional social media platform that is used in B2B circles. It is popular among millennials and students as well.   

Interestingly, our data shows that LinkedIn gets the lowest engagement when compared to other social networks. Possible reasons? LinkedIn users are in the B2B arena and keep busy. LinkedIn Post gets the most engagement in the afternoon, and it doesn’t stray too far from US office hours as in years past. Weekends are the worst time to post content on LinkedIn, as engagement has dropped significantly.  

Some ways to drive more traffic to your LinkedIn post 

  • Take time and create content that is LinkedIn-specific and make sure that content is visuals such as the LinkedIn carousel.  
  • Ensure that you manage business updates with behind-the-scenes content that shows the human side of your profession. In this way, your brand personality and professionalism both will help you to make a memorable impression on your audience. Some more information is given here that will help you on building a successful LinkedIn-specific content strategy.    

With that, now you have all information on when to post on all social media platforms. In this article, you will also get platform-specific engagement tips that will help you to grow your business on social media.  

Now some points always keep in your mind that don’t post the same content on every social media platform. On every social media, platform followers expected something different from you so you should try to fulfill those expectations.      

Every social network has an unrelated explanation or writing style of post. For instance, an audience on LinkedIn like content that is based on a story. On the other hand, Twitter users like occasional clever commentary, humor, and brevity.    

This means you should follow different content pillars for the content you post on all social media platforms. Take time and reframe the content and try to avoid the same content posted on every social media platform.