Local roofing companies are always on the lookout for new ways to bring in more business by getting more sales and led by the web. Local Services ads by Google can help roofers reach more valuable leads for the company. For more details about Google local ads for roofers, read the article until the end. 

Local service Ads by Google 

It is an effective and inexpensive way for roofers to get leads and sales. 

It is guaranteed by Google, due to which customers’ trust in the roofing companies increases, resulting in getting sales and leads, and is displayed at the top of the search page. 

It appears above pay-per-click ads and SEO listings. 

The ads contain details about the company, such as its name, is it open or closed, the company’s contact number, and google ratings.  

Local Services Ads are unlike Pay Per Click (PPC) because you pay for qualified leads instead of clicks. 

To put it simply, you are paying for calls from users who are interested in your products or services. 

Roofers can use local service ads to get qualified leads and sales for a wide variety of roofing services. 

Google offers different roofing services and displays advertisements to searchers looking for roofing services based on specific locations. 

The Google Guarantee badge. 

Google analyzes your business via the screening and qualification process and provides you with a certificate known as the Google Guarantee badge. 

Google analyzes your business documents, license and proof of insurance and verifies whether your business is legitimate or not. As far as everything works great, Google provides you with the certificate. 

Roofers need to achieve the Google Guarantee badge to become eligible for advertising through local services. 

The badge provided by google displays the name of the business and the reviews by customers on your Local Services advertisement. 

It creates trust between the users and the service providers because the badge signifies that Googe verifies your business, and people trust Google. 

The badge is an essential ranking factor for your ads since the possibility of ranking higher in the search results raises. 

The Guarantee badge gives strength to roofers to get potential leads. 

The Google guarantee badge and customers satisfaction 

The badge is the guarantee provided by Google that you can trust the business. Google has a policy that if a customer is not satisfied with your work, google will refund you up to $2,000.  

With this, customers can feel secure and confident while choosing your business on Google’s suggestion. However, this decision depends solely on Google.  

You Don’t need to bother about people’s claims against your business if you are working great. The badge, instead, will suggest Google backs you, and clients will surely trust you. 

How To Apply for Local Service Ads 

The first step to applying for Google Local Service Ads is to gather basic details about the business. This includes the following: 

  • The name of the Business owner  
  • email ID of the Business owner 
  • Number of partners in a business and other members 
  • In which year the business started 
  • Total number of Business days and hours 
  • The Business addresses 
  • Service areas of the company (ZIP codes or cities) 
  • The budget of your business week wise 
  • insurance documents 
  • contractor license copy 
  • Credit card details 
  • Types of Job  
  • Highlights of the company 

A new Local Services account will be created using the above details and the services offered by the roofing company within the service areas.  

To be reviewed by Google, you must also provide your business insurance and contractor license papers. 

In addition to the above, the owner has to conduct a thorough background check for the company via a third-party verification system certified by Google. 

Fortunately, roofing companies do not have to go through technician background checks, as Google does not mandate it for roofers. 

Ranking Factors for Local Service Ads 

Google uses various criteria to rank your Local Service Ads, and then they are displayed in the search results on the basis of their ranking. 

  • Business Verification status — Does the company have the Google Guarantee badge? 
  • Companies offer for each lead 
  • The number of Companies review and review scores 
  • Companies’ behavior and response to users’ calls  
  • Your closeness to clients 
  • Total number of your working hours 
  • Search term and time of the search 

All the above factors determine your ads ranking in the search results. 

Even though you cannot change some of these ranking factors, you can easily adjust your bid and its strategy. 

There are two bidding strategies offered by Google Local Service Ads: 

  • Highest Bid Per Lead – The amount per lead you decide to spend 
  • Maximize Leads – Google uses a method to generate leads using your whole week’s budget. 

Benefits of Google Local Service Ads  

Below are some of the benefits of using local service ads  

  • Paying for leads rather than clicks. 

With Google Local Service Ads, you have to pay when a customer is interested in your service and contacts you. In PPC, you have to pay when users click on your ad. 

Local service ads attract more potential leads for roofing companies. 

  • Creating and running ads for your business is easy with Local Service Ads. You don’t need to worry about keywords because Google takes ranking factors into account and regularizes your ads when they are displayed in searches. 
  • Google local service ads drive more leads. 

Local service ads are displayed at the top of the search result page, so users may more likely interact with the ads and drive more potential customers to your roofer’s business. 

  • You can resolve budget disputes easily. 

You can discuss the budget dispute using local service ads if you get charged for an irrelevant lead and can get back your refund. You have to only pay for relevant potential leads in your service area. 

Local Service Ads and pay per click  

In roofing businesses, GLSA and PPC complement each other well. 

Google Local Service Ads are displayed at the top of the searches and attract users so that users click it and get to know more about your business and drive the leads for you. At the same time, PPC appears in the second position of search results below the Google Local Service Ads. 

By doing this, you are able to maximize your online real estate while reaching those who aren’t interested in looking at Local Services results, choosing instead to look at PPC ads for roofers. 

PPC campaigns for roofers display the headlines and captions in their ads to attract users. This way, PPC and GLSA can bring combined potential leads for your roofing companies.  

Why Local Services Ads? 

As the most productive lead generation channel available to roofers, Local Services has a high-visibility ranking on Google as well as an affordable cost per lead. 

Any roofing company wanting more qualified leads should invest in local service ads.