Pinterest helps you find recipes that look delicious, but do you use them for commercial purposes? Is Pinterest helpful to you when it comes to planning your ideal vacation? It could be time for you to consider using this visual platform if you haven’t already. 

It provides businesses of all sizes with a distinctive way to market themselves because of its visual search engine capabilities. 

It has become popular because Pinners are looking for inspiration on the platform. To inspire their next purchase, they research fresh experiences, novel concepts, tasty recipes, and inspiration for creative products. 

Pinterest marketing: what is it? 

Using social media platforms such as Pinterest to advertise your products and services is known as Pinterest marketing.  

Among the things social media marketers do with Pinterest Business are: 

  • Reach out to new audiences by expanding your web presence. 
  • Increasing the number of people visiting the company’s online store or website. 
  • Convert subscribers into subscribers, sell tickets, and facilitate purchases. 

Your brand’s exposure and financial success can be increased through Pinterest for business. 

According to 2021 statistics, Pinterest has 459 million monthly active members. 

What you have to understand about Pinterest for business: 8 tips and tricks 

1. Be consistent with your pinning, and space it out 

Probably the most recent improvement in Pinterest engagement has been to pin more often. Ten pins are now being posted daily instead of one or two. Due to these efforts, Pinterest engagement has increased by 150 percent.  

During some remarkable research, Courtney discovered which frequencies are optimal for pinning. The ideal timetable for pins is five to thirty a day. 

The following points should be kept in mind when using a “pinning more” method: 

Our lives have been made easier by planning ahead. The key is to spread out the discovery and sharing of awesome stuff across a few days by going through batches of finding and discovering. By doing this, you’ll be able to share Pinterest content regularly. 

Your readers will greatly benefit from you spacing out your pins. To avoid a content burst, we could queue up for our social media advice pins on Pinterest rather than posting them all at once. 

2. Make your website or blog rich with Rich Pins 

Pinterest has a feature called rich pins which provides additional information about pins themselves. Consider them the equivalent of Facebook’s open graph or Twitter Cards. Those who pin will have an enhanced experience, as well as those who pin will have an enhanced experience. 

The following five types of rich pins are available: 

  • Links, headlines, authors, story descriptions, and links are included in the article pins 
  • Pricing, availability, and purchasing information are displayed in real-time on product pins 
  • There is information about ingredients, cooking times, and servings included in recipe pins 
  • There is information about the cast, stars, and reviews of the movies on the movie pins  
  • Pins with addresses, phone numbers, and maps are included 

3. Formatting pins in different ways 

There are many uses for Pinterest, but it is not just for sharing images.  

It’s time to blend! Put several images on one Pin to make a carousel to engage Pinners or pin a video that encourages them to visit your online business.  

80% of Pinners discover new products and brands on Pinterest, you must think beyond buying when promoting your business.  

Pinterest is also used as an inspiration source for new projects by 85% of its users. Put together an inspiration board or a how-to post to engage your audience. 

4. Create keyword-rich, detailed descriptions 

You can use these five points when writing up your pin descriptions. 

  • Details that are helpful. 
  • Identifying keywords. 
  • A couple of sentences is okay. 
  • The sentiment of optimism. 
  • Engage the reader by giving him or her something to do. Include a link to somewhere helpful if there are steps, they are able to take.  

Additionally, Pinterest went above and beyond by providing some incredibly thorough best practices: 

  • Punctuation and capitalization should be used correctly 
  • Hashtags are not used 
  • No promotional information 
  • No sales call to action 
  • Pinterest functionality is not mentioned 
  • No advertising components 

In grid view, your description will appear as 75–100 characters, but you have the option of going up to 500 characters, and every one of those will be visible when the Pin is viewed close-up. There is more opportunity to appear in search results if there are more characters. 

5. How to use multiple images in a pin 

When you read Pinterest posts closely, they seem to be mosaics.  

DIY posts and how-to guides have benefited greatly from this multiple-image technique. A pingable image is made by combining several images into one. 

Whenever you are creating a multi-image mosaic, use four or fewer independent photos. With Canva templates, creating something like this is extremely easy. 

One of the most exciting aspects of testing out this strategy is finding out how well it matches our content. We don’t write about food, beauty, or home renovation; we talk about social media recommendations. Will the multi-image Pins for our tutorials function? 

6. Improve the SEO of your pins 

You must ensure that your pins are simple to find because Pinterest functions as a search engine. The descriptions and hashtags of your boards should include keywords. You can also improve your brand’s Pinterest SEO by creating Rich Pins that pin fresh information from your website without repurposing it. 

7. Examine various Pinterest adverts 

Another powerful strategy for business promotion is advertising on Pinterest. Ads on Pinterest can be targeted based on keywords, interests, location, age, and more. Furthermore, advertisers can target Pinterest users based on their precise audience targeting, which allows them to target specific demographics, such as: 

  • Your website has been accessed by individuals.  
  • Your Pins were interacted with by individuals. 
  • Interacting with comparable content on the platform. 
  • Your newsletter readers are a unique list. 

Get your Pinterest profile noticed 

Share your Pinterest presence with your devoted fans on other platforms. Set up a Pinterest account and make it public: 

  • Pinterest can be integrated into your corporate website. 
  • The link should appear in your email signature. 
  • Make your Pinterest business account a hub for cross-promotion between other social media accounts of your company. 
  • Including Pinterest information in a company newsletter. 

Conclusion: 

Which Pinterest techniques have been successful for you? 

Have you established a sizable following on Pinterest or were you an early adopter like us?  

Your viewpoint and any ideas our experiments inspire for you would be fascinating to hear. Based on our clientele and niche, we anticipate having a distinctive experience.