It becomes really daunting to compete among 30 lakh businesses that are already actively advertising on Facebook to enhance their visibility. With that being said, this also shows how important Facebook marketing has become in today’s online business era.  

The primitive style of working of a social media manager was to act as a domain of various interns or specialists and requiring them to post organic content on various social media platforms and avail benefits from it. 

But the scenario has changed and today, a social media manager has to face a new sort of social media landscape. Below are the main changes that have happened this year. 

  • Official announcement from Twitter that it won’t allow the same content to be posted on numerous accounts. 
  • Founder of Facebook, Mark Zuckerberg said that according to the new Facebook algorithm, the brand’s content will be suppressed in the news feed. 

Observing such keen changes requires a subject matter expert who will ensure continued success in social media platforms of the brands they work with. 

Get an employee who works multiple roles in the company who will actively contribute to social media. 

However, it’s a better move to hire a social media manager who efficiently helps in managing, maintaining, and running social media campaigns which will provide a better return on investment.  

The best reasons to get a social media manager are given below. 

  • The social media landscape is dynamic- The primary work of the Social Media Manager is to keep a track record of any new trends and algorithm changes and implement them accordingly. Also, a Social Media Manager has to be straightforward with respect to new platforms and consider new strategies that should be implemented first for a higher rate of success in those platforms. 

 For example- TikTok had surpassed over 200 crores of mobile downloads so it becomes obvious to say that your brand should have an existence on this app. These new features are added for an existing social media platform. 

An ideal social media manager should estimate the changes that are happening or might take place in the near future and should be agile to go back to the drawing board and modify the objectives accordingly to ensure continued success with respect to pre-determined goals.  

  • Engagement in social media is important- Any employee who is not aware of the strategies and algorithm and posts random content on your social media platforms without any formed plan can lead to a reason of degradation of your brand and can cause greater harm than good to your brand’s online presence that is why engagement holds an important place.  

Conversation can be two way on social media. This is why it is important to engage with your brand’s users that are within the page or group to build trust among the users regarding the brand they care about. 

 A social media manager should not only be concerned about monitoring the brand’s page for managing reputation but should also focus on extracting additional insights that can help in the growth of the brand.  

Another way of engaging with the users is to provide responses to their feedback, irrespective of being positive or negative, and further implementing them seriously.  

Utilizing social media as a space of customer enhancement tool will also help in getting users their issues resolved. Take for example- A customer brought the wrong size of an item, the first place they will land would be your social media to get their issue resolved.  

Being helpful on your social media platforms provides you with an edge as your users gain a better experience of after-support service as the issue gets resolved in the platform, they are comfortable with. 

  • Protecting your brand’s reputation and assisting the customers- Social media managers should closely observe what’s happening in the social media handles of the brand by constantly taking reviews, analyzing comments, and reading messages. 

Social media managers prove to be more reliable because they not only have the correct procedure with regards to triaging but also have an awareness of good representation of the brand.  

Hiring a social media manager who has good experience in this field can really be a game-changer as a social media manager can resolve an issue within fractions of seconds which could have become a disaster for the brand if handled by any random employee.  

The only work of a social media manager is to not only become the right representation of the brand but also work coherently with other personnel of the business-like PR and customer support executives.  

The act of reverting back to all the comments or queries as soon as possible can also help in enhancing the public image of your brand.  

  • Audience growth – All the above efforts can only become meaningful when its targeted audience grows. The Key Performance Indicator of a Social media manager is to grow the target audience.  

According to a study conducted in September 2020, around 50% of the total respondents agreed to the fact that their decision of buying any commodity was much influenced by the social media where 29% of the respondents say that they would buy a commodity the same day of using the social media.  

Consider your social media audience as the ambassadors of your brand who would share the actual reviews about your product which will subsequently define your public image and as your ambassadors/ audience grow in number, the credibility of your brand also grows. This means the growth of the target audience and the growth of the brand goes hand in hand and in addition to this trust and credibility also grow.  

Another reason to maintain the social media platform is that it builds trust amongst the audience and fetches more opportunities for the company. Also, it helps in sharing good and informative news among the users which in turn not only helps in growing your account organically but also generates leads and revenue.  

  • Tracking and Reporting- Your already existing campaigns can be enhanced with the support of a social media manager who is in charge of all the actions related to social media.  Although, one of the ideal characteristics of a good social media manager is keeping the brand agile which swiftly shifts its goals, content, and creatives if current actions are not enough to keep the brand up to date with the prevalent trends and algorithms.  

A social media manager ensures timely check upon the running campaigns regularly and turning off underperformed ads and analyzing other campaigns on the basis of it so that the efforts and money do not get wasted and the desired goals are achieved.  

A Social media manager is supposed to check the campaigns regularly and should be able to understand if a tactic is becoming fatigued and not giving results should be modified accordingly.  

This analysis provides the tremendous value of data by the end of the month as it provides documentation telling of a story of: 

  • What should be done next? 
  • What was executed that month? 
  • What was carried out that month and how well did it perform in comparison to all the months before. 

Preferably, running campaigns by a dedicated social media manager can help in continued success and further leads to generation of great ideas as compared to a non-professional.  

Conclusion  

The above analysis shows that hiring a social media manager will be a great decision for your online brand. A dedicated and qualified social media manager can devote 100% to achieving your business goals through great strategies rather than hiring a low-level employee or a part time intern to do such important actions of an online brand.