It’s not mandatory to post all content on every social media platform. A particular kind of content is needed for each social media network. 

The content you post on different platforms can be entirely different. Your engagement may even improve as a result. For instance, the posts on Twitter and Instagram are very different. 

Certain platforms on social media should you use for what posts?  

We hope that some of our ideas and illustrations might assist you in creating a fruitful social media marketing plan. You should have a clear notion of what to share on each social media account after reading this post. 

The best social media post for each platform 

Social media posts can perform better if they are targeted to the right audience. Each platform has its own audience. Taking into account the difference between the six main social media platforms, we will cover each separately in this article.  

Here’s what you should do: 

  • Curated content and videos on Facebook. 
  • Pictures, quotes, and stories in high resolution on Instagram. 
  • GIFs, blogs, and news on Twitter. 
  • Professional content and jobs on LinkedIn. 
  • Infographics and photo guides on Pinterest. 

If you would like to help craft the perfect post for every social media platform in one seamless process. Once you’ve decided what to post on each, we’d love to help. 

Posts to share on Facebook 

Videos and live Videos  

Building our brand and interacting with our followers have been our objectives on Facebook.  

The most effective content for our Facebook Page recently has been videos and live videos. In comparison to other post kinds, our video postings had the largest average reach. Our photo posts have the highest average interaction, while our video posts are virtually equally popular. 

Blog posts and curated content 

The next successful post types on our Facebook Page are blog articles and curated content, which come after videos. Along with distributing our blog articles, we also collect reputable content from other Pages and websites. Over the past year, we have increased the reach, engagement, and Likes on our Facebook Page with the use of our posting strategy. 

Instagram content to upload 

High-quality images 

The greatest photographs (and videos) are now the only ones people submit to their profiles on Instagram. Facebook advises advertisers to “blend in to stand out” after speaking with and surveying 11,000 13 to 24-year-olds worldwide: 

“Instagram users value aesthetic appeal in visual content and frequently go to great lengths to turn the mundane into something lovely. Brands looking to appeal to teenagers and young adults should focus on quality while also providing a natural experience. In a perfect world, photos and videos would be stunning, expertly put together, and presented in an artistic manner.” 

You can upload the following kinds of gorgeous pictures on Instagram: 

Product photos: You can upload high-resolution images of your product in various situations if you offer tangible goods like clothing or food. 

Behind-the-scenes: Instagram is another platform where brands routinely provide behind-the-scenes photos. Images of firm employees, occasions, or the creation of a product could be included (e.g., how a dish is prepared). 

User-generated content: You might upload user-generated content if, like (a remote software company), you are unable to obtain adequate product shots or enough behind-the-scenes images. Our Instagram account increased by almost 500% in a year thanks to user-generated material. 

Quotes 

With more than 42 million posts including the hashtag #quotes as of this writing, inspirational and motivational quotations are among the most widely shared content genres on Instagram. If you can’t find any images with quotes, you can use free design apps like Canva and Adobe Spark to make graphics with quotes instead. 

Stories 

Even if Instagram Stories are crucial for your promotion. Here are a few instances: 

  • Storytelling. 
  • Share instruction manuals. 
  • Advertise a blog post. 
  • Give out a list. 
  • Declare time-limited deals and promotions. 
  • Offer gifts and vouchers for discounts. 
  • Disseminate statistics, facts, and research. 
  • Share wisdom and motivation. 
  • Introduce a participant in the Instagram takeover. 
  • Share updates, news, and announcements. 

Always remember to stay consistent with your Instagram marketing plan when sharing your Instagram Stories. 

Tweets you should post on Twitter 

Keeping up with the news is the top reason individuals use Twitter, according to a survey of more than 3,000 people carried out by the American Press Institute. Twitter is used by 40% of people to stay up to date on breaking news and by 39% on all news. 

Because of this, it’s a terrific venue for disseminating news that will interest your followers, such as business-related or product-related news. 

LinkedIn content to post 

Information about careers and jobs 

Due to the nature of LinkedIn as a platform for professional networking, job postings and career advice are the most appropriate types of material. A wonderful resource for prospective employees to learn more about your business is your LinkedIn Company Page. 

Company News 

On your LinkedIn company page, you may publish corporate news and achievements in addition to posting about job openings and career information. 

Professional Content 

Periodically updating your Company Page on career-related or company news may not always be possible. You can also share content on LinkedIn that is pertinent to the professionals in your intended audience. Whitepapers, webinars for training, and market research are all included. 

Pinterest content ideas 

Infographics 

As with Instagram, Pinterest is an extremely visual platform. Pinterest is best suited for posting images. Pinterest’s images, however, are primarily vertical, unlike Instagram’s. 

It is recommended that Pinterest images have an aspect ratio of 2:3, a minimum width of 600 pixels, and a maximum height of 1,200 pixels. 

Here are some helpful photographic guides 

The top categories on Pinterest are DIY and crafts, beverages, home décor, design, and food. These topics include how-to photos with step-by-step photos that demonstrate how to do something. 

Over 400,000 re-pins make this pin the most popular for “napkin folding”: 

These how-to books instruct readers on how to manufacture something entirely from photographs, which makes them simple to read and ideal for re-pinning. 

Posts to post on Google+ 

Blog post 

Despite being sometimes eclipsed by other social media sites, there are several benefits to including Google+ in your marketing plan. 

For me, its SEO advantages are what I appreciate best. 

We discovered that whenever something is submitted on Google+, it is immediately indexed and appears in search results! 

Even while Google+ doesn’t have the same level of interaction as Facebook, Twitter, or Instagram, I think it’s still important to share our blog content there in order to speed up Google’s indexing of them. 

Conclusion 

Have you yet been persuaded to use a variety of content on your various social media accounts? It is possible for the same content to be repurposed and reorganized to meet the style and voice of your brand using different social media platforms. You should start by looking through the many analytical reports you have to see what’s working for you.