Social Media Marketing includes promoting your goods and services on various social networking sites to increase organic traffic to your website as well as boost sales. SMM makes use of the fact that the more a website or social networking platform is active, the higher it is ranked in a search engine, thus gaining more visibility. This is supported by the fact that most users tend to click on the first or second website that appears as a result of their search. Gaining that position can be highly advantageous.
SMM strategy aims to better the communication between customers and businesses, increase brand awareness and reach. It does so by the production of quality content that encourages the audience to share with others. The feedback gained from customers makes the business more endearing to the audience, while also making them feel cherished and valued. It enhances credibility and has a huge ROI.
Why Your Business Needs SMM Services.
- Social Media Marketing will aid you in increasing brand awareness. This method is cost-efficient and uses quality and SEO optimised content for increasing brand awareness. A good social media strategy will increase visibility and recognition. Likes and shares can be gained through interactive consistent content. Simply having an account on various social networking platforms and posting content is not enough. The content needs to be optimised, and informative or interactive. This requires expertise and experience that Nordic Drizit has.
- When you don’t use social media for marketing your business, you limit your inbound traffic to just the usual customers. When people know your brand, they tend to search for your specific keywords to reach your site. Without SMM, what you are doing is limiting your reach to your repeat customers. Every social networking platform that is optimised acts as a way to promote the growth of your business in countless ways. Social Media lets you open up your business doors to a variety of customers, a mix of age, gender, likes and dislikes.
- Posting on social sites can increase traffic to your website but it is not significant enough. However, pairing it with SEO is important. It is found that those businesses that have an active online social media presence have higher search engine rankings and better organic website traffic. Search engine rankings can either take a business high or low. Users are more likely to not navigate past the first 3 pages shown on search engines for a keyword search. Higher ranking also makes customers believe that you have better products and thus make them more likely to buy.
- More visibility means more leads are converted to sales. Each and every blog, post, article, video, comment, tweet, review and tag can lead to sales and increased traffic. Social Media can humanize a business and give it a positive outlook. Comments, posts and interactive content personifies what a brand represents. The more positive the impression, the more likely a customer is to recognise a brand. They become indirect advocates of the brand. They are more likely to talk about it in front of their friends and family if they have a nice and positive experience.
- Social Media lets you give a voice to your business. Research shows that customers respond positively when they receive a personalised response to their comments and queries rather than an automated message. It shows that you are attentive to their needs and have the desire to give them the best experience possible. Customer interaction can be used as an opportunity to demonstrate that you care about their needs and wants as well as value their input. A brand that takes care of customer satisfaction is seen as more positive and personal messages humanise a brand.
- Social Media Marketing can help you develop loyal customers. With customer satisfaction comes customer loyalty. Social Media Marketing lets customers interact with the brand, and brands can use it to promote their products. Loyal customers are repeat customers which become the backbone of a business.
- With customer satisfaction and customer loyalty, your business becomes the authority in your field. You can dominate the market. When people see your active social media presence and you taking care to reply to comments and queries, you look more credible. Regular interaction makes them know that you care about their satisfaction and that you are knowledgeable. A few satisfied customers then become vocal about your brand, bringing in more visitors. They may even advertise your business/venture on social media. All these can be achieved with improved brand loyalty and brand authority with the expert help of Nordic Drizit.
- Social Media Marketing methods are the most cost-effective advertising strategy. Majority of the social networking sites charge nothing to use. Even paid promotion and advertising cost is minimal in comparison to other methods of promotion and advertising. Lower cost also means greater is the return on your investment. This also frees up budget to invest in other areas of business. How much to invest and which online platforms to invest in and which can be achieved with just SEO requires expertise and experience. This is where Nordic Drizit can help you, with an effective and efficient social media marketing service.
- Gaining marketplace insights is one of the greatest bonuses of social media marketing. This information is gathered by directly communicating with the consumers. Through your online profiles, you can gather information about their interests, opinions, views, likes and dislikes. This information helps you make an effective marketing strategy and product betterment.
Nordic Drizit can help you make a social media marketing strategy that is efficient as well as effective. Through digital marketing, content marketing and social media management, they will connect with your target audience and demographics, as well as develop a social media campaign for your company. To make use of experts in Social Media Marketing Services, contact Nordic Drizit today.